CATEGORY 1: PROTECTING THE SAFETY OF VULNERABLE CONSUMER GROUPS - SMEs
SAFE.T.FIRST POOL SAFETY LTD (Cyprus)
Protective pool barriers – Tirelessly pushing for better pool safety
After moving to Cyprus, the founders of Safe.T.First were surprised to find a lack of protective pool barriers, even though thousands of children drown every year worldwide. This insight inspired the company to supply affordable, secure and easy-to-use pool fences.
A key focus of the company has been to promote parents’ awareness of pool safety. To encourage the broadest possible use of pool barriers, the company has developed affordable offers for families with young children (interest-free instalments, DIY option, etc). It is currently launching a ‘temporary’ pool safety fence targeted at the holiday rental market and tenants whose landlords will not permit them to install a permanent safety fence. Every safety fence installed is potentially one less family that has to suffer an avoidable tragedy.
“Too many drownings happen every year. Home swimming pools are becoming increasingly popular and this trend is likely to accelerate as a result of the COVID pandemic,” noted the Jury.
More information: https://mysafepool.com.cy
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