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28 September 2021
Belgium
2021 Product Safety Award ceremony

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CATEGORY 1: PROTECTING THE SAFETY OF VULNERABLE CONSUMER GROUPS - SMEs



Bronze Award

BESAFE (Norway)

Child car seat with active retract harness – Ensuring the belts are buckled up correctly every time

The incorrect use of a child seat is a widespread safety issue that can put infants at risk of injury or death. Parents are often unaware of how tight a harness should be, or in the daily ins-and-outs, forget to tension the belts. To address this, BeSafe has, together with the harness provider Holmbergs Safety Systems, developed a car seat with an active retract harness that continuously pulls in the belt. A key strength of this innovation is its simplicity. Parents only have to push up the belts inside the shoulder pads for a tight and secure fit.

To promote consumers’ education on child safety in cars, the company developed “quick guides”, which are a simplified version of the user manual that consumers cannot miss before first use. It also offers live demonstrations of the proper usage by the well-educated shop staff and a system for renting their car seats instead of buying to promote sustainability.

“This product goes the extra mile in terms of safety. We hope this inspires other companies to follow the same path,” said the Jury.

More information: www.besafe.com

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