CATEGORY 1: PROTECTING THE SAFETY OF VULNERABLE CONSUMER GROUPS - LARGE COMPANIES
TAMPAX – PROCTER & GAMBLE (France)
Product innovation and education – Promoting safe and confident tampon use by young teens
Pubescent girls are a vulnerable consumer group. Although still children, they are often treated as adults from the moment they have their first menstruation, which can occur as early as eight. TAMPAX has sought to address the needs of this group by introducing smooth and easy-to-insert applicators, and delivering safety information across different communication channels. Awareness-raising campaigns and materials have been produced for schools and healthcare professionals. A key focus has been on tackling disinformation surrounding tampons, helping girls to safely and confidently use the right period protection.
The safety of the product itself is based on rigorous quality assurance and certified under the stringent Standard 100 by Oekotex. Consumers can check the ingredients inside a tampon on the pack.
“This is a good example of focusing safety awareness on a taboo issue and linking product innovation with awareness-raising,” said the Jury.
More information: https://www.tampax.fr/fr-fr/
© TAMPAX-Procter & Gamble